PACE Marcom focuses on helping marketing teams that are stretched to their limits
Santa Barbara Marketing Professionals
Maureen Sullivan and Denise Sollenne
Form New Marketing Agency
SANTA BARBARA, Calif. – Jan. 15, 2014 – A new marketing agency has been formed to serve the needs of small to medium-sized businesses. PACE Marcom, founded by marketing professionals, Maureen Sullivan and Denise Sollenne, will officially open for business on Jan. 15, 2014. The agency specializes in marketing communications and brand management – creating marketing project plans and managing projects through execution.
The vision for the new agency came from what the co-founders were seeing in the industry. “Most marketing teams are absolutely stretched to their limits for resources,” said Maureen Sullivan, co-founder. “The hiring of marketing staff is chronically lagging relative to the demands marketing teams face. Our concept is to become an extension of the marketing team, helping over-burdened teams handle increasing demands despite staffing and budgetary issues. Because we are experienced pros, we can jump right in and handle key projects very effectively.”
The partners have extensive marketing experience, including 18 years combined experience in marketing for start-ups. Maureen Sullivan is a marketing communications professional who has held positions as director of sales and marketing, marketing project manager, public relations manager, and public relations agency vice president. For the past eight years, she served in various marketing capacities at Isolite Systems, and was that company’s first director of marketing, helping it launch its award-winning Isolite™ dental isolation system. Prior to her time in the dental industry, Maureen spent six years in technology marketing as project marketing manager at global software company, QAD, and as marketing manager at InfoGenesis (now Agilysis).
Denise Sollenne brings two decades of experience in creating and managing company brands. She is the founder and principal of AND Design Agency, a design firm that has provided marketing and design services to small and medium-size clients since 1990. The firm has created corporate identity packages, product and service branding, packaging, web sites, advertising and promotional campaigns, and other design and marketing services for its clients. Denise is an expert, not only at branding and design, but also in directing creative services including photography, photo-retouching and video production. She understands the complex technical aspects of visual reproduction across multiple media platforms and brings a fresh, creative interpretation to the design process.
About PACE Marcom
PACE Marcom helps companies extend the capabilities of their marketing functions with smart, strategic or tactical marketing projects that deliver powerful results. The newly formed marketing communications agency specializes in marketing communications and brand identity -- creating marketing project plans, and managing projects through execution. The goal of all of PACE Marcom projects is to tell your company or product story in a compelling way that drives revenue and strengthens your brand presence in the market place. PACE Marcom works in a collaborative manner, with a defined process that is inclusive of all good ideas. To learn more, visit www.pacemarcom.com.